Research

In taking a step back and looking at communications and how the media has a tremendous impact on the future of industries and even mediums. In looking at all of these mediums it was interesting to find that aside from the tremendous amount of potential they allowed in advertising, every one has one hidden factor that helps the medium succeed, the adult industry. I feel as though it would be fascinating to investigate how this industry that hides behind the curtain and is never out in plain site would have the power to control whether or not a device is used. I recently discovered the fascinating fact that the only reason VHS was chosen as the successful platform over the technologically superior beta-max was because the adult industry chose it as their static platform and slammed overwhelming demand for tapes crushing the competition. This 8 billion dollar annual industry has a huge history of spreading behind the scenes of the devices that we've all grown to love over the years and yet there is almost zero money invested in advertising. I would like to investigate how this is even possible in a world where advertising is the only way to generate a product's revenue, perhaps lying somewhere is a key subliminal way of advertising that we could take advantage of for other every day products or companies.